Digital Fundraising

More than half of nonprofits are now piloting AI for marketing, donor journeys, and impact reporting. AI enables end-to-end personalization: identifying who's likely to give, suggesting ask amounts, drafting outreach, and automating follow-up—all at a scale that was previously impossible for lean teams.

Monthly giving revenue grew 5× faster than one-time gifts in 2025. In 2026, donor retention matters more than acquisition, which is now more expensive and less predictable. The focus: improving second-gift rates, converting one-time donors to monthly sustainers, and reactivating lapsed supporters using digital tools to deepen engagement.

Donors expect one-tap checkouts, digital wallet support, and near-zero friction on their phones. Organizations that optimize mobile donation pages with fewer fields and wallet support see significantly higher conversion. SMS peer-to-peer texting is now mainstream, with 23% of organizations running P2P programs.

Donor-Advised Funds are proliferating but remain underleveraged. The average stock gift is now $8,500—up 20% year over year—yet stock giving remains one of the most underused fundraising channels. Organizations that make DAF and stock donations frictionless on digital are capturing major gifts that others miss entirely.

In an era of declining public trust, donors want to see exactly how their gifts create change—not just in annual reports, but in real-time via donation receipts, campaign updates, and social content. Organizations that weave impact proof into every digital touchpoint build the kind of trust that drives lifetime donor value.

Top-performing nonprofits are building unified ecosystems that connect online donations, event ticketing, merchandise, memberships, and email—all synced to a central CRM. This 360° donor view enables lifecycle intelligence, knowing where each supporter is in their journey and what engagement comes next.

Audit your current channels, model giving scenarios, and build donor journeys that aligns digital fundraising with your organization's revenue goals and donor mix.

Redesign your online giving experience—from mobile-optimized forms and one-tap wallets to recurring donation flows and DAF/stock giving.

Connect your website, CRM, email platform, and payment processor into a unified donor data ecosystem built on Salesforce, Drupal or WordPress, and other nonprofit open-source tools and platforms.

Implement personalization, predictive segmentation, and AI-assisted content across your donor acquisition, retention, and reactivation programs.

Design and build peer-to-peer fundraising platforms and campaign-specific microsites that empower your most passionate supporters to fundraise on your behalf.

Develop a content strategy that makes your donor communications feel personal and proof-driven from thank-you sequences to mid-year impact reports and social campaigns.