Meet the Digital Impact Greenhouse, Message Agency’s Digital Strategy Bootcamp for Nonprofits

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Digital Strategy

Coverage about our first cohort for the Digital Impact Greenhouse and plans for the program on Philly.

"Call it a digital strategy bootcamp: Digital services firm Message Agency recently launched a professional development program for its nonprofit clients that need a boost of technical know-how.

The agency, a South Street-headquartered B Corp, has always focused on working with nonprofits, which often operate with tight resources. That means they don’t always have the bandwidth to hire out digital strategists. There’s also a gap around how digital skills could be used within their organizations, founder Marcus Iannozzi said.

For several years, Message Agency had been building a set of lessons around what they now call DIG, or the Digital Impact Greenhouse. The capacity-building program for nonprofits and their staff aims to teach them how to develop a digital strategy for use on a real campaign. Participants might apply digital skills to fundraising, boosting brand awareness or putting out a call for volunteers, among other objectives."

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